Brand Lead - Germany Paid Search Marketing Specialist

Head of Communications, B2B

About GetYourGuide

GetYourGuide is the booking platform for incredible travel experiences. Travelers use GetYourGuide to connect with the best things to do wherever they’re headed — including skip-the-line tickets to the world’s most iconic attractions, walking tours by top local experts, immersive food and beverage tours, cooking and craft classes, bucket-list experiences, and niche offerings you won’t find anywhere else.

Since its founding in 2009, travelers from over 170 countries have booked more than 60 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, the company is headquartered in Berlin, Germany, and has offices in 14 countries around the world. 

The role

As Head of Communications, B2B you will report to the Director of Communications and be responsible for actively driving and executing global communications programs for B2B audiences. Working closely with the entire communications team, this role will be critical to establishing our overall brand positioning with Attractions, Suppliers, and Guides. You will work cross-functionally and collaboratively with the supply and marketing teams to lead media and communications strategies and targeted partner engagement initiatives in our core markets, ensure consistency in our business narratives and thereby significantly develop our brand awareness and positive perceptions within the industry and B2B media, as well as strengthen relationships with our B2B partners over the long term

This role is based in Berlin.

Team Mission

The Corporate Communications team at GetYourGuide is responsible for telling our stories of discovery, passion, innovation and growth to our various audiences across the world. Through crisp messaging and well-executed integrated communications, we engage and inspire experience creators, industry partners, institutions, government entities, shareholders and our entire passionate team.

Responsibilities

We are looking for someone with extensive experience in developing and executing communications initiatives within the travel industry. And most importantly, we're looking for a passionate storyteller who can help us bring our brand to life in a B2B environment. This is the role for you if you're an experienced, hands-on, creative professional who knows how to successfully manage projects and programs cross-functionally and who, above all, enjoys working with a passionate team to sharpen the category of Travel Experiences and build long-term relationships with media and our supply partners.

1. Increase visibility and  strengthen reputation: 

  • Develop and execute successful B2B communication strategies with strong key messages working closely with the wider communications team. 

  • Strengthen awareness of our global partnership programs and products through media and industry-facing initiatives that articulate our mission, business values and global position. 

2. Establish strong media relations and supply engagement programs: 

  • Invest in strong media relations through proactive press outreach and partnerships to drive coverage across global trade and media. 

  • Collaborate with partners to develop joint media strategies and messaging to prepare for key partnership announcements and further  story opportunities.

  • Develop new communication formats, events, channels and inhouse programs that will pay back to our partners and increase the attractiveness of working with GetYourGuide.

3. Implement proper communication standards and playbooks:

  • Provide frameworks and playbooks for the implementation of company-wide communication campaigns and programs for suppliers such as experience providers and tour operators to ensure proper  standards, quality control and measurement of success.

4. Coach and collaborate with global teams: 

  • You will work with our global supply teams to deliver compelling and impactful communications advisory, and coach company spokespeople for industry events and on stage presentations. In doing so, you are the first point of contact for all B2B-related communications activities.

Your profile

  • 7+ years work experience in B2B communications

  • Strong experience working directly with journalists, editors, researchers, and other external stakeholders and partners

  • Strong organizational, problem-solving and project management skills with concrete examples of developing and executing successful communications strategies and campaigns

  • Exceptional listening, verbal and written communications skills in English, an additional language is a plus 

  • Previous experience in global high growth companies (within the travel industry) is an advantage

  • Respected by colleagues

  • Aligned with GetYourGuide’s core values

  • Passionate about our mission and our brand 

We offer

  • Work at a European tech unicorn with an international team from over 60 nationalities

  • Virtual stock options make you an integral part of the company’s growth and success

  • GetYourGuide tour and activity vouchers to live the life of our customers by experiencing the products for yourself

  • A beautiful new office centrally located near Schönhauser Allee station, available for use in a hybrid setting

  • Personal Growth is one of our key values, we live this through an annual learning allowance, structured growth plans, our GetYourGuide learning platform GrowthHub, regular feedback, and transparency

Curious?

Do you have the skills for the job, the enthusiasm about our vision and fit our culture?

We’re looking forward to hearing from you! Check out life at GetYourGuide on our blog to see what happens behind the scenes. If you have any further questions please do not hesitate to contact us via jobs@getyourguide.com.

We’re committed to equal employment opportunities regardless of gender identity, ethnicity, race, sexual orientation, disability status, parental or marital status, or religion. Please refrain from including your picture and age with the application. 

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