Senior Paid Social Marketing Manager Brand Lead - Germany

(Senior) Social Media Manager (UK/US)

About GetYourGuide

GetYourGuide is the booking platform for incredible travel experiences. Travelers use GetYourGuide to connect with the best things to do wherever they’re headed — including skip-the-line tickets to the world’s most iconic attractions, walking tours by top local experts, immersive food and beverage tours, cooking and craft classes, bucket-list experiences, and niche offerings you won’t find anywhere else.

Since its founding in 2009, travelers from over 170 countries have booked more than 60 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, the company is headquartered in Berlin, Germany, and has offices in 14 countries around the world. 

About the role 

GetYourGuide is looking for a talented and driven Senior Social Media Manager to join our incredible Brand Organization. You’ll be supporting in driving our social media strategy and owning operations to shape the content that will get more and more travelers to get to know GetYourGuide. This is a rare and exciting opportunity to be part of the team shaping our brand from the ground up and meaningfully contributing to the company’s mission to give the whole world access to unforgettable experiences.

Working closely with the Head of Brand Comms & Content, you will be in charge of sourcing social media content, planning, structuring and running tests to drive informed decision making and liaising with our community management and influencer marketing management teams. You will also have the opportunity to build and manage our agency network to help us get to our main markets, with a focus on the UK and US markets


  • Understand the GetYourGuide customer and our brand deeply and use that knowledge to build relevant, creative, on-brand social media tactics to authentically engage with them to drive brand awareness, consideration and/or conversion.
  • Create truly engaging and interesting content that is effective in generating engagement and follower growth and consistent with our company positioning.
  • Build and maintain a strong network of external social media partners to execute effectively on your strategy, including commercial negotiations, etc.
  • Using data, understand and own content KPIs. 
  • Build content based on insight of our internal research that match our brand personas and tone of voice
  • Work with our community management team to ensure customer care matches our TOV and the highest standards in customer service
  • Research and evolve the tools and platforms used to track and analyze social media campaigns efficiently 
  • Regularly consult our external social media agencies through weekly calls and day to day support
  • Work closely with the corporate team to align strategies, creating cross-departmental collaboration and synergies

Your profile

  • You are physically located in Berlin or are willing to relocate for the position. We operate on a hybrid work model and value weekly in-person collaboration.
  • 4+ years of experience in social media, with a focus on Instagram. In depth experience working with TikTok will be highly valued.
  • Track record of working across several markets. In depth knowledge of the UK market is a must, knowledge of the US market will be highly valued
  • Demonstrated ability for delivering social media tactics that result in strong engagement and follower growth 
  • Highly analytical, with clear understanding of how to use research and KPIs to inform strategic decisions
  • Strong ability to analyze social media data to drive learnings
  • A creative mind to produce impactful content combined with an ability to plan, execute tests and draw learnings from tests to drive our content plan.
  • An understanding of how social media channels affect and support other channels in the marketing mix, and specifically within communications

Nice to haves

  • Experience with social media channel boosting
  • Experience working in cross-channel campaigns is a plus
  • People management skills are a plus
  • Strong organizational and prioritization skills, are results-driven and detail oriented with the ability to multitask and manage priorities, avoiding delays
  • Excellent interpersonal and communication skills with high capacity to collaborate with internal teams as well as external partners to deliver against a clear strategy.
  • Creates a work environment that celebrates sustainable successes and encourages and stands up for diversity & inclusion within the team
  • Experience in travel or marketplace is a plus
  • Excellent written and verbal communication skills in English

We offer

  • Work at a European tech unicorn with an international team from over 60 nationalities
  • Virtual stock options make you an integral part of the company’s growth and success
  • GetYourGuide tour and activity vouchers to live the life of our customers by experiencing the products for yourself
  • A beautiful new office centrally located near Schönhauser Allee station, available for use in a hybrid setting
  • Personal Growth is one of our key values, we live this through an annual learning allowance, structured growth plans, our GetYourGuide learning platform GrowthHub, regular feedback, and transparency


Do you have the skills for the job, the enthusiasm about our vision and fit our culture?

We’re looking forward to hearing from you! Check out life at GetYourGuide on our blog to see what happens behind the scenes. If you have any further questions please do not hesitate to contact us via

We’re committed to equal employment opportunities regardless of gender identity, ethnicity, race, sexual orientation, disability status, parental or marital status, or religion. Please refrain from including your picture and age with the application. 


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