GetYourGuide is on a mission to give the world access to incredible experiences. Growth marketing is, next to search, the combination of our largest acquisition channels that helps us reach customers all over the world. The strategic importance of these channels to GetYourGuide requires an equally capable leader who can leverage their deep knowledge of Display, Video, App and Social Media Marketing, their stellar analytical and customer-oriented decision-making, and their leadership to reach even more travellers and significantly grow the business.
The ideal candidate for this role is accustomed to the fast-paced and high pressure of a startup or growth company, has worked with engineering to build a highly scalable technical eco-system to create and manage relevant campaigns, and consistently sets and meets or beats aggressive targets. The Growth Marketing Lead will be expected to work closely with Engineering, Data Science, Operations and Finance, supporting and championing business objectives across the company. The role is Berlin-based at GetYourGuide’s HQ, managing a quickly scaling team.
- Set the direction and strategy for our display programs - covering the global giants, Facebook and Google, as well as niche advertising networks, PMP’s & influencer marketing.
- Be accountable for a eight-figure and rapidly growing budget and deploying it successfully across multiple geographies, customer segments, channels and initiatives to achieve growth and efficiency targets.
- Prioritize opportunities to improve the performance of the channels, scaling the program aggressively, keeping the executive team and key stakeholders up-to-date and bought into targets, results and changes.
- Collaborate with dedicated resources from engineering and data science to build a top tier ad-tech platform and intelligent audience management that enables the success of growth marketing at massive scale, through relevance and advanced measurement.
- Work closely with business and operational stakeholders outside of marketing, developing strategies for how growth marketing helps achieve broader company goals and strategic bets.
- Lead and manage a team (currently 5 and scaling fast) of marketers and PMs, empowering them with clear goals and tools to boost growth marketing and enabling them to fulfill business objectives with stakeholders. Given the expected growth of the team, making strong hires with the analytical, technical and creative skills necessary to succeed in a cutting-edge marketing setup will be critical.
- Set the tone on the team with stellar analytical skills, deep technical knowledge, attuned customer- and business-sense, attribution and measurement expertise and the ability to design and set up good experiences and experiments in the ad funnel.
- 10+ years of experience in growth marketing, 3+ years managing a team of at least 5 people and experience with smart integrations with ad-networks, Facebook and Google Marketing Platform to scale the display channel. Experience managing managers a plus.
- Strong leadership skills, building trust in your team, stakeholders and executives.
- Strong management skills, with demonstrated ability to hire and develop talent while delivering business results.
- Omni-channel know-how, experience in adopting and enhancing media-mix and attribution models to achieve the highest incremental effect on sales/installs.
- An entrepreneurial spirit that looks at ambiguity as an opportunity rather than an issue and can build something from nothing through well-reasoned and analytical decision-making, strong prioritization and grit.
- Experience managing teams in a startup or growth environment.
- Experience working at a globally distributed and culturally diverse company; online travel is a plus.
- Passion for our product and our mission.
- An ambitious team. You’ll be a strong influence on the future growth of GetYourGuide.
- Personal development: take advantage of an annual training budget, GetYourGuide GrowthHub, and more.
- An open work environment where every voice is heard
- An international team representing over 50 nationalities
- Relocation assistance
- GetYourGuide vouchers to live the life of our customers by experiencing our products for yourself
- Free breakfast, German lessons, and fun Fridays with pizza and beer
It is our commitment that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.